In this example cupcake delivery has higher average monthly searches, so that's easy win for you. Content Once you've finalized your keywords, you'll need to incorporate them into your content. Content can take the form of either text, images, or video. Let's begin text. When it comes to text, optimizing is pretty obvious. You'll want to include your main keyword. Remember that is the keyword with the highest search volume. But don't be greedy, and don't over do it. Again, I'm coming back to my cupcake business. I want Google to understand that my site offers cupcake catering. more