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ModState Podcast Episode 114: Cambridge Analytica and Data Mining (a discussion with Sarah Goodlaxson)
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ModState.com
43m 26s
1,479
2
April 6, 2018
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EPISODE DESCRIPTION
Welcome back to the ModState Podcast. *Edit: in the episode it was stated that Steve Bannon started Cambridge Analytica. In fact he co-founded it as a strategic US Branch of SCL (Strategic Communication Laboratories) with funding from right-wing hedge fund billionaire Robert Mercer. Cambridge Analytica was designed to create "behavioral changes" in foreign countries. This episode is a discussion about the implications of data received by Cambridge Analytica. Roughly 50-87 million profiles were harvested and then used to swing cultural perspectives in the US during the 2016 election. Nate makes the argument that political campaigns should be using social media, but unethically procuring data from millions of people without their explicit consent is problematic to say the least. Sarah's background is in digital marketing. She elucidates upon some of the practices of how digital marketing companies target you based many different metrics. So where does this lead us next? Will someone be held accountable for the geo-political psychological warfare that Cambridge Analytica used on the US population? Where does the Steve Bannon link to the Donald Trump administration play into this? Please tune in and have a listen.