George Dfouni is a seasoned hospitality professional with over 35 years of experience spanning Europe, the Middle East, and the United States. With a career rooted in hospitality leadership, I specialize in turning hotel operations, asset performance, and guest experience into measurable results. As CEO of Independent Hospitality, I work closely with ownership groups, developers, and operators to improve financial outcomes, streamline operations, and elevate overall performance. My experience spans asset management, forecasting, property conversions, financial planning, team building, and large-scale operational oversight. I enjoy identifying untapped opportunities, restructuring underperforming assets, and guiding teams to exceed revenue and service expectations. I regularly share insights on hotel performance strategies, industry trends, and operational efficiency through my blog and industry engagements. My work is centered around practical, data-driven solutions and long-term value creation for hospitality businesses. Areas of Expertise: • Hotel Asset Management • Operations & Performance Optimization • Financial Planning & Forecasting • Property Conversions & Turnaround Strategy • Guest Experience & Service Leadership • Team Building & Organizational Development • Hospitality Branding & Positioning • Owner/Operator Consulting more