Host:

Michele Katz

Founder & CEO

Advitam IP, LLC - Chicago, USA

Guests:

Claudia Kaya

Managing IP Consultant

Dormann IP - Switzerland

Joining Michele Katz on this episode of the Women's IP World Podcast is Claudia Kaya, Managing IP Consultant at Dormann IP in Switzerland. This podcast episode opens with Claudia discussing her background and what led her into the IP and Trademark industry. Michele and Claudia also talk about her article published in the Women's IP World Annual 2022 titled 'Trademarks and Social Media.'

Claudia and Michele reflect on how Social Media has grown rapidly in recent years, especially due to the Covid-19 pandemic. This growth has resulted in business owners having to learn and understand how to protect their brand across various platforms with a seemingly never-ending feed of content. Claudia outlines the most important areas to monitor when protecting your trademark.

Ms Claudia Kaya acts as managing IP consultant by leveraging her experience and expertise with domestic IP issues, international business, and legal and social communities to help provide efficient IP services to foreign clients. She manages global IP portfolios of exclusive clients by providing strategies for obtaining and defending trademark and patent rights. With empathy, she keeps developing relationships with existing international and potential clients to improve business growth.

She relies on solid and friendly conversations to build better business relationships. Creating and implementing new business opportunities is one of her main targets. Due to her many years of experience in Turkey, she has a particularly strong background in Turkish IP.

Click here to read Claudia's full article.

Click here to listen to the article in non-intrusive audio format.

Women's IP World website - www.womensipworld.com

Advitam IP, LLC website - www.advitamip.com

Dormann IP – www.Dormann-IP.com 

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Contact us today to discuss your positioning. Call +44 (0)203 813 0457 or email us at info@womensipworld.com

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