This podcast is all about better radio advertising. Do's and don'ts and how-to's and what-for's. We'll discuss how to get better radio advertising RESULTS. It's not about the medium. It's about the message. The optimum audience for this podcast would be radio sales reps / radio advertising executives / sales managers. You can buy the cheapest advertising in the world, but if it doesn't work...it's still expensive. No matter where you advertise, you'll find better results when you focus on creating advertising messages that build relationships with your audience. What about the selling part? It's not easy. But if you figure it out...you'll be paid well for it. I'll help you figure it out.more