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Episode 13 This Is How You Build A Community |
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One of the most pervasive, misused marketing techniques is building artificial communities. That's because many online businesses fancy themselves the next Facebook, Twitter, or the early years of AOL. What results is a steady stream of friend requests to a constant deluge of new web communities. It's really impossible to keep up. And it's not very effective.
The new wave of community builders doesn't really understand what building a community is all about. Marketers d...
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http://themarketingspot.podOmatic.com/entry/2008-06-18T16_45_06-07_00
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