Jay Classik aka Mr. Executive, pretty much grew up around the music business as a kid watching his father manage and run a local record company in the early 90's. However, being more into sports as a kid, Classik, chose to take a different route to the life of glamour and riches entering college in pursuit of the NBA.

In 2002 still in college, Classik picked up his first drum machine and begin to create beats for close friends and people he would meet on the college campus.
Jay Classik later started his own indie record company, Beat Fanatik Productions and put out his first indie project spring 2003. Even though the project had success, Jay Classik quickly figured out that he was not alone in the indie game and the market was over saturated in Texas. Using his passion for marketing, music, and writing, Jay Classik decided to start a indie magazine "Urban Timez Magazine" to help promote his brand and provide the city of Houston with their own media outlet.

With the planning of this project taking place most of 2004, Jay Classik continued to produce and promote for indie artists as a side venture. In 2005, Jay Classik unleashed Urban Timez Magazine and Awready.com to the urban market, and despite the early success of the publication, Jay Classik still felt he could do more to brand his movement.

Around the summer of 2005 Jay Classik decided to start his management company Hustle Fam Marketing/Management Firm, which would provide artists of his choice with marketing and management services. Still producing, Jay Classik chose to concentrate on providing beats for artist he signed under his management company along with indie labels that became marketing clients of Hustle Fam.

Going into 2006, Jay Classik's media outlets "Urban Timez Magazine" and " Awready.com were nominated by many southern independent award companies. Seeing that as an accomplish and a door opener, Jay Classik figured he should press the issue more and align his brands with a hot up and coming Indie Label. Enters Triad Ent.

By the spring of 2006 Jay Classik was not only asked to provide marketing and label management via his company Hustle Fam, but to take over as President of Triad Ent. to help lead them in the right direction to become a force in the music industry. At that time Jay Classik started up a DJ crew called Hustle Squad DJ's( a branch within Hustle Fam Music Group) to help provide his artists, label, and clients with heavy street/club/mixtape/radio promotions in every possible region including foreign ground.

Today, Jay Classik continues to run the day to day activities of Hustle Fam Music Group(home to artists Yung Texxus, Spark Dawg, Dorrough Music, Da Blockboi, Ca$h, and Yung Chill) in his quest to take his artist, producers, and dj's to the next level. You can still find Jay Classik producing for indie artists as well as providing indie labels/artists with marketing and promotion via his company Hustle Fam Marketing. Jay Classik