BIO written by: Mark Von Der Heide

FROM HIS HOME BASE IN LOS ANGELES, DJ ALEXANDER'S TALENTS ARE CREATING A BUZZ HEARD THROUGHOUT THE MUSIC SCENE. A MASTER BEHIND THE TURNTABLES OR IN THE RECORDING STUDIO, ALEX BRINGS THE SAME ENERGETIC APPROACH TO HIS ORIGINAL PRODUCTIONS THAT HE CONSISTENTLY DELIVERS TO HIS LIVE AUDIENCES. A FAVORITE OF MANY OF THE TOP TOURING DJ'S TODAY, ALEX'S REMIX WORK GRACES PLAYLISTS EVERY WEEKEND AROUND THE GLOBE. BUT HIS ABILITY TO TRANSFORM A LIVE EVENT INTO AN UNFORGETTABLE MUSICAL EXPERIENCE IS WHERE HIS DEEPEST TALENTS LIE.

BORN IN CUBA, SURROUNDED BY MUSICAL INSPIRATION, ALEX'S LOVE OF MUSIC SURFACED EARLY, AND BY AGE 19 HE WAS WORKING AS A DJ IN LA, LEARNING THE ROPES FROM THE DIVERSE TALENT POOL AVAILABLE TO HIM. IN 1999 HE BEGAN HIS FIRST RESIDENCY AT CIRCUS DISCO, AND DURING HIS THREE YEARS THERE DEVELOPED THE LARGE LOYAL FOLLOWING HE KEEPS TO THIS DAY. ALEX HAS HAD THE OPPORTUNITY TO OPEN & SPIN WITH SUPERSTAR's VICTOR CALDERONE, PETER RAUHOFER, JUNIOR VASQUEZ, PAULO, MANNY LEHMAN, TRACY YOUNG, TONY MORAN AND HEX HECTOR TO NAME A FEW, SPINNING AT RESOLUTION IN THE LEGENDARY MAYAN THEATER, AS WELL AS VISION AT AVALON, 2T FRUITY IN ATLANTA, DALLAS "SKELETON'S BALL", & PIRANHA IN LAS VEGAS. HE HAS ALSO HEADLINED NUMEROUS GAY PRIDE EVENTS OVER THE YEARS UP AND DOWN THE WEST COAST, INCLUDING CLUB MONTAGE SAN DIEGO, PALLADIUM SAN FRANCISCO, EGO AND REFLEX LA, THE QUEEN MARY LONG BEACH, AND HEAVEN PALM SPRINGS. IN FEBRUARY 2003 ALEX DEBUTED AS THE HEADLINER FOR RELOAD AFTERHOURS, PACKING THE HOUSE AS ROTATING RESIDENT FOR OVER A YEAR, AND CURRENTLY HAS RESIDENCIES AT MARS AFTERHOURS HERE IN LA, AND ADONIS IN SAN FRANCISCO.

WHETHER IT BE AN AFTERHOURS PARTY OR A MAIN EVENT, ALEX BRINGS HIS EXTENSIVE KNOWLEDGE OF HOUSE, TRIBAL, HIP-HOP, AND LATIN RHYTHM TO THE TABLES, FORGING A TRULY UNIQUE SOUND THAT HAS TO BE HEARD LIVE TO BE FULLY APPRECIATED. INCORPORATING NEW AND CLASSIC TRACKS (OFTEN REMIXED) INTO HIS SETS, ALEX SEAMLESSLY BLENDS PULSING DEEP HOUSE GROOVES AND EXPRESSIVE VOCAL ANTHEMS, INFUSING THEM WITH TRIBAL DRUMS FOR A RICHLY TEXTURED SOUND. AND WITH HIS INNOVATIVE MIXING SKILLS, OFTEN MORE THAN TWO MINUTES BETWEEN TRACKS, HE CREATES POLYRHYTHMIC BUILDS THAT TAKE THE ENERGY HIGHER AND HIGHER WITH EACH NEW LAYER, LEAVING THE DANCEFLOOR BEGGING FOR MORE. HIS FANS RETURN TIME AND TIME AGAIN BECAUSE THEY KNOW THERE WILL ALWAYS BE SURPRISES AND AS YET UNHEARD MIXES IN EVERY LIVE PERFORMANCE.