Brent Stickels is a principal of YYES [http://www.yyes.org/], a Los Angeles design firm that provides fast-moving businesses of all kinds with design and communication services. Born in San Diego, he studied writing and film theory before establishing his first design business. He now lives in Hollywood and commutes downtown on the LA Metro with his nose in a book or his ears full of Long Now [http://www.longnow.org/] podcasts. He writes The Fume Division [http://www.fumedivision.com/].