Street Soul Productions (S.S.P) is a new and innovative Record Label, which intends to incorporate all aspects of music culture. Concentrating on Hip Hop, the label is aiming to create not just good music, but enliven the traditions of Hip Hop as a whole, with MCs as opposed to rappers, and quality not quantity, with artists being involved because of the vibe of the label, not the money. Created by James Kennaby, aka Vice in 2005, Street Soul Productions, based in Birmingham, London, Ipswich and California, is set to give the UK Hip Hop audience what it wants, whilst not excluding the rest of the World. Instead, collaborations are consistently going to aim to incorporate artists from all continents, embracing all different styles, and incorporating MCs, singers, DJs, producers and session musicians to consistently create a unique brand of Hip Hop for the future.