Christian and Ben share their combined 30+ years experience as professional, serial entrepreneurs and web marketers via this blog and twice a week Podcasts. Topics include starting a web based business, using social media, tools of the trade,Viral Marketing, team building and generally how to be successful online in this fiercely competitive marketplace. We like to think we’ve made the mistakes and share them with you so that you don’t have to step on those mines. It takes some of the pain away ;-) Christian and Ben first started working together to help struggling entrepreneur’s back in 2000 while running a technology incubator “Technoloft”. Since then we have both had tremendous success and horrible failures. We like to think we learned more from our missteps than from our triumphs.more