"uniques" meaning "unique visitors". Thus, if you and a thousand of your buddies "visit" your page daily AND subscribe to it, you may well get high in the daily ratings but much lower in the overall ratings - overlap being discounted.

I don't know how to manage my automated visits, nor even how to discover what those numbers are or how mine compare to everyone else's. Will my ratings change significantly? My audience will not, and that's what really matters to me.
Dave M